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This web site has the following on the homepage, "Serving with dignity, sanctity and compassion." We saw that the web site also said " Today is August 14, 2015, which corresponds to 29 Av, 5775." It also said " Our local sunset is at 836pm. Funerals for today and tomorrow. Thank you for viewing our website. We follow Jewish Tradition honoring the deceased while meeting the needs and wishes of our families, providing comfort and lasting final memories. 12 Mile Rd, Farmington Hills, MI 48334." The header had Jewish as the highest ranking optimized keyword. It is followed by Funeral, death, and bereavement which isn't as ranked as highly as Jewish. The next words thedorfmanchapel.com uses is Michigan. chapel was included and might not be viewed by search parsers.